“Recently shoe and clothing manufacturer Adidas announced that they will be converting ocean plastic into new shoes and possibly even articles of clothing.
The effort is a part of a new partnership with “Parley for the Oceans”, a group of activists, artists and thinkers who come together to raise awareness about oceanic pollution.
“The conservation of the oceans is a cause that is close to my heart and those of many employees at the Adidas Group. By partnering with Parley for the Oceans we are contributing to a great environmental cause. We co-create fabrics made from ocean plastic waste which we will integrate into our product,” Eric Liedtke, Adidas Group executive board member told Ecowatch.
The company also announced that they will voluntarily stop using plastic bags in all of its stores.
“Our oceans are about to collapse and there is not much time left to turn it around. Nobody can solve this alone. Everyone has to be part of the solution. And collaboration is the magic formula.”