plastic beer rings edible by sea creatures

Beer Company Develops Edible Six-Pack Rings That Feed, Rather Than Kill, Marine Life

Are you aware that 80% of the plastic humans throw away ends up in the oceans? The sad reality is made worse when one learns that, as a result, billions of pounds of plastic are now swirling in convergences in the seas. In fact, 40% of earth’s total ocean mass is now covered by plastic.

According to Greenpeace, approximately 70% of Seabirds and 80% of Sea Turtles are now ingesting plastic. As a result,1,000,000 birds and 100,000 marine mammals and sea turtles are dying each year.

One of the major contributors to this epidemic are the seemingly harmless six-pack rings found around cans of soda and beer. Because the rings have little value, consumers nonchalantly throw them into the trash without any regard for marine life. Now, 99% of seabirds are expected to have plastic in their guts by the year 2050. This is unacceptable, and a Florida-based brewery agrees.

In partnership with We Believers ad agency, the Saltwater Brewery in Delray conjured the brilliant idea to create edible six-pack rings that feed, rather than kill, marine life to offset the damage being done by plastic pollution.

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