Finance as an activist tool

Another approach to influencing policy is to impact finances. Grab Your Wallet provides an online list of companies to boycott that carry Trump products. Color of Change shifted its focus from boycotting advertisers who support racism and so on, to boycotting corporations that support Trump. The group million members influenced advertisers to drop Bill O’Reilly’s Fox News show after revelations of his sexual harassment of women. A Twitter group called Sleeping Giants asks followers to photograph ads on Breitbart next to an offensive headline, and tweet the photo to the advertisers. Author Naomi Klein advocates “jamming” the Trump brand by actions such as calling Trump companies en masse.


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